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Spotify will reserve concert tickets for an artist’s biggest fans
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Spotify will reserve concert tickets for an artist’s biggest fans

Daily – Innovations·Liesbeth den Toom·3 days ago
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Reserved by Spotify saves two tickets for superfans. No scalpers, no extra fees. But the partner behind it is the one fans love to hate. The modern concert ticket sale has become a familiar ordeal. Queue up at the appointed minute, refresh frantically, watch the inventory vanish into the hands of bots and resellers, and walk away empty-handed. At its 2026 Investor Day in New York yesterday, Spotify pitched a workaround. A new feature called Reserved will identify an artist's most dedicated listeners and set aside two tour tickets for each of them, available to buy during a private window of roughly a day before the general on-sale begins. The mechanics lean on data Spotify already has. The company says it will flag superfans based on streams, shares, and other in-app activity, weighed against where a listener lives relative to the tour. Eligible fans get an email and a push notification, then complete the purchase through a ticketing partner with no added Spotify fees.…

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