#MarketingAutomation

Learn a practical email marketing Shopify playbook: core flows, segmentation that drives revenue, and a simple dynamic cross-sell template.

I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing aut...

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group . This pas...

If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published o...

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the po...

ActiveCampaign is expanding its Active Intelligence capabilities with new agent-to-user AI and AI personalization features.

Marketing leaders have invested heavily in AI training and related use-case exploration, yet still struggle to demonstrate a material impact.