So You Think You Know Marketing Automation If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "I t's All About Revenue " blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like  Eloqua , have you been using one for awhile, or are you considering one in the near future? Welcome to the party! It’s easy to think that once you have the basics configured you can set your platform on autopilot, concentrate on executing campaigns, and see the leads roll in.  Of course, there’s this thing called “reality”... Read more So You Think You Know Marketing Automation Part II So you think you may know marketing automation, but in  part I   of this post we only started to outline the many different areas you need to consider. Configuring your marketing automation platform, then letting it collect dust is a risky strategy.…