Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, more leads. At first, this approach worked, as automation accelerated execution and helped teams handle increasing demand for marketing activity. Over time, however, many automation environments start to resemble a patchwork of isolated workflows rather than a system you can easily manage. When every new campaign introduces its own logic, rules and processes, complexity can quickly get out of hand. Many teams tend to build completely new workflows for every campaign, even when their structure is nearly identical to previous ones. A webinar follow-up sequence, for instance, is rebuilt from scratch each time rather than reused from a standardized template. Over time, this leads to a jumble of nearly identical workflows. Eventually, teams reach a point where launching a new campaign feels risky because no one’s fully sure how it will interact with everything else in the system.…