#Marketingland

The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before seen in its history.

If you Google “should agencies own ad accounts,” you’ll find plenty of advice saying agencies should never own client accounts.

*In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts.

For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions.

It’s hard to believe now, but there was a time when people only collected data if they absolutely had to.

As AI reshapes marketing, teams angling for a competitive edge must learn to use these new tools not just quickly, but effectively.

There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better.

You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.

For the past several years, marketing strategy has reorganized itself around a simple premise.

Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era.

Consumers are still concerned about privacy, but they are getting more comfortable trading data for better product recommendations.

Great CMOs, CEOs and CFOs thrive on honest insights and recognized truths, things that are intellectually understood but often forgotten.

*In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.