Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. This fear stems from a number of different sources and I typically hear the following: We don’t have anything good to send to our database We don’t have any time-sensitive events that we need to promote We’re sending too many emails already We need to cleanse our database first before executing campaigns Don’t get me wrong, I’m not saying that you should go and carpet bomb your database with a press release on how your company now has an office in the North Pole to service the growing northern population.…