"Barrier Removal" is a tactic I've used to great effect many times in strategic situations where customers don't seem to be behaving the way companies want them to. In many cases, to a customer, there are hurdles galore when getting information or making a purchase. To companies, these barriers may not be at all apparent. Barriers can be physical, rational or emotional. Physical barriers might include: Long load times on a web page Credit disapprovals at a car dealership Small type size in an ad Long distances to a dealership Rational barriers might include: Higher prices than competitors Feature sets mismatched to needs Confusing steps to buy Emotonal barriers might include: Fear of the unknown The brand doesn't match my identity Distrust of the product / brand When a marketer adds up all the barriers, you get something similar to a Markov chain .…