The E.U.’s General Product Safety Regulation applies to digital commerce, global supply chains, and internet-connected devices. First issued in 2001, the revised GPSR became effective in December 2024 and applies to all merchants selling into the E.U., including those based in the U.S. Unlike sector-specific rules for toys or electronics, the GPSR is a broad framework covering products and safety obligations not fully addressed elsewhere, such as home goods, sports equipment, accessories, kitchen items, and lifestyle items. Responsible Person The most significant requirement for non-E.U. sellers is the obligation to designate an E.U.-based “ Responsible Person ,” sometimes called a Responsible Economic Operator. Under the GPSR, non-E.U. manufacturers and merchants must ensure that someone inside the European Union is formally responsible for product safety compliance, such as an importer, authorized representative, fulfillment provider , distributor, or another company.…