For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now expanded oral care items. Eric first appeared on the podcast in 2023. In this our latest conversation, he addresses Brio’s challenges of selling long-lasting products, Ollie’s opportunity with consumables, and juggling the two. The entire audio of our discussion is embedded below. The transcript is edited for clarity and length. Eric Bandholz: Tell us what you do. Eric Steckling: I’m the CEO of two direct-to-consumer brands: Brio, for men’s grooming, and Ollie, for oral care. The problem with Brio is that our main product, a beard trimmer, lasts forever. It’s one of the reasons why I’ve focused on Ollie recently. Brio has a good initial order value. People love the product. It lasts a long time, so they don’t have to come back frequently.…