Most marketing teams are using AI. Few have made it operational. The gap isn't the technology — it's the workflow. The Gist AI adoption is widespread, but execution is fragmented. Most organizations now use AI somewhere in the business, yet many marketing teams remain stuck in disconnected pilots, isolated copilots and inconsistent workflows. Workflow clarity matters more than adding another AI tool. The article argues that organizations need to map and structure how work actually happens before agentic AI can scale reliably. Work management platforms may become the operational “glass” for AI. Systems like Asana, Monday.com and Workfront could evolve into the shared coordination layer where humans and AI agents collaborate on tasks together. It’s hard to argue that AI hasn’t arrived. Adoption has reached near ubiquity. McKinsey & Company’s 2025 State of AI report found that 88% of organizations now use AI in at least one business function, up significantly year over year.…