One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated creative. As more brands gain access to the same AI tools, will advertising eventually start feeling repetitive? Ginny Marvin, Ads Liaison at Google, raised that question directly during the discussion, asking whether the industry was heading toward a “sea of sameness.” The response from Charles Boyd, Groupe Product Manager for Creative at Google, offered a clearer look on how Google is positioning AI creative tools inside Google Ads and where the company believes advertiser differentiation still comes from. Google Says AI Creative Should Expand Creative Variation Throughout the episode , Google repeatedly framed AI creative tools as systems designed to expand variation, accelerate testing, and adapt messaging across different audiences and placements. Google repeatedly positioned these tools as dependent on advertiser strategy and direction.…