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Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen

Search Engine Journal·Brooke Osmundson·4 days ago
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Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google Ads. For advertisers that still rely heavily on traditional Display campaigns, the transition could significantly change how campaigns are structured, managed, and optimized over the next year. What’s Changing With Display Ads According to Google , advertisers will still be able to run Display-only campaigns focused exclusively on Google Display Network inventory. The difference is where those campaigns get built and managed. Going forward, Google Display Network inventory will live within Demand Gen campaigns alongside YouTube, Discover, Gmail, and Google Maps inventory.…

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