After elbowing its way into the fight for TV’s billions of advertising dollars, Amazon now wants to battle one of the most dire threats to commercials. One of the biggest problems consumers have with ads in the streaming era isn’t that they see too many, but rather the same ones multiple times. Approximately 68% of more than 500 respondents to a 2025 survey by market-researcher Epsilon said they most frequently notice repeating advertisements on streaming services — well above what they see on their social-media feeds, mobile apps, websites, TV screens, radio and podcasts. To help vanquish what is known in the industry as “ad fatigue,” Amazon on Monday said it would work with advertisers to help them make automatic tweaks to commercials, adding different messages or interactive elements to appeal to viewers at different moments.…