This analysis argues that relying solely on Return on Ad Spend (ROAS) is a narrow strategy in the modern landscape, advocating for a holistic approach that balances short-term conversions with long-term brand equity.
You know the RPS formula. But is your number high or low compared to your industry? An estimation-model breakdown of 5-industry RPS medians and top-25%, plus a 4-step self-diagnosis flow and the RPS x ROAS quadrant for ad-budget decisions.
More metrics on a dashboard slow decisions, not speed them. A practical guide to designing a revenue dashboard around 5 KPIs derived from Revenue = Sessions × CVR × AOV, with channel-level RPS as the action axis.
