"OK, I understand the RPS formula. But is our RPS — actually — high or low compared to our industry?" Right after I published the RPS-definition guide last week, this was the most common question I got back from EC operators. They want to know where they sit , not just how to compute the number. Knowing your RPS is $1.20 means nothing if you don't know whether that's the industry median, the top quartile, or the bottom quartile. Ad investment decisions start with positioning yourself . The challenge: industry RPS benchmarks for the Japan market barely exist as published data. Wolfgang Digital, IRP Commerce, Dynamic Yield, and Yotpo all publish industry slices — but currency conversion and market-specific differences leave gaps. This post combines publicly available global benchmarks with an industry AOV × CVR estimation model to give you a baseline for positioning. ⚠️ All numbers below are estimation-model representative values, not measured. Verify against your own environment.…