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Jonny Ive's Ferrari Luce is even more controversial than the new Jaguar

Creative Bloq ·Joe Foley·3 days ago
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#creativebloq#ferrari#design#luce#electric#creative
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(Image credit: Ferrari) The design of luxury electric vehicles has a tendency to polarise. From the Jaguar Type 00 prototype to Tesla's Cybertruck disaster , radical departures from traditional car design have divided opinion. The newly unveiled Ferrari Luce is no exception. The Luce ('light' in Italian) is Ferrari's first EV. It's intended as a reference point that will prove electric can deliver super car performance, class and exclusivity, but it also breaks with the Maranello-based carmaker's heritage: it's a four-door, five-seater sedan, apparently strongly influenced by LoveFrom, the design studio founded by former Apple chief design officer Jony Ive and former Qantas Airways creative director Marc Newson. That's led to some surprising comparisons. Welcome the Ferrari Luce - YouTube Watch On The Luce is Ferrari's first electric car (Image credit: Ferrari) The Ferrari Luce is a radical departure from the more agile and aggressive design language of the brand's berlinettas and spiders.…

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