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‘There Were a Lot of Naysayers’: Half of T-Mobile’s Customer Calls Are Now AI — And That’s Just the Beginning

Entrepreneur·Sherin Shibu·27 days ago
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Key Takeaways T-Mobile is using AI to proactively resolve customer issues, aiming to eliminate the need for support calls altogether. Voice AI now handles about half of customer service calls, contributing to over 200,000 AI-driven interactions daily. The company’s AI strategy centers around enhancing customer experience, not just automation. T-Mobile’s ultimate goal is to “surprise and delight customers ” by solving their problems before they even need to talk to a human customer service agent , Julianne Roberson, director of AI engineering at T-Mobile, said at the AI Agent Conference in New York City on Tuesday.  In practice, that means shifting from reactive service to proactive problem-solving , where AI anticipates friction points and removes them before the customer even notices. The company also added a layer of AI to handle customer inquiries, with voice AI answering the phone for half of customer service calls.  “I’ve been at T-Mobile for 10 years,” Roberson said.…

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