This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company. Over the past three years, we have systematically rebuilt how we attract, engage, and delight customers by creating a new go-to-market model. With AI, we have added hundreds of thousands of companies to our total addressable market, grown qualified leads from answer engines by 1,850%, and now book over 10,000 meetings per quarter through personalized outreach, with a 13% increase in win rate for deals where guided selling is used. Today, we run an Agent-first GTM: a flywheel where agents are doing real work at every stage and humans are operating with higher impact, connecting more deeply with customers. Attract: Finding the right customers faster The top of our funnel looks nothing like it did three years ago. Where we once relied on form fills, content leads, and inbound chat teams, we now run a demand engine powered by AI.…