Digital marketing is the process of promoting products and services through online platforms like social media, search engines, websites, and mobile applications. Social commerce is the process of selling products directly through social media platforms like Instagram, Facebook, YouTube, and WhatsApp. Businesses are rapidly shifting toward social commerce because customers now spend more time on social media than traditional shopping websites. Consumers discover products, watch reviews, compare brands, and complete purchases without leaving social platforms. This shift is changing online retail strategies across industries. Businesses using social commerce strategies are improving customer engagement, increasing conversions, and building stronger brand trust. Many brands now work with a Social Media Marketing Agency in Pune to improve social selling and customer reach. Why Is Social Commerce Growing Fast? ** Customer shopping behavior is changing rapidly.…