Establishing appropriate business contacts and demonstrating leadership are keys to driving business connections in the B2B world. These are tasks made simpler by the use of content marketing. It is also the reason why content marketing in the business-to-business environment continues to dominate online strategies.  With content marketing the possibilities seem endless. You can create and share information in the most innovative ways that help businesses reinvent themselves to their customers. More importantly content marketing has helped in the area of lead generation, lead nurturing and content related promotions. But how does it help?   Lead Generation Traditionally inbound marketing has been used to generate leads for companies, however with proper content strategy, the tides are turning. Companies that are maintaining various different types of media such as blogs, video, white papers, news, and the like, are all benefitting from the search engine optimization that this content brings.…