As Sprinklr's transformation year closes, the company's first major acquisition signals where it thinks the VoC market is heading — and it's not text. The Gist AI video analytics. Sprinklr folds ViralMoment into its social intelligence stack. Multimodal listening. New capabilities span video, image, audio and text analysis. Brand insight impact. Marketers gain sharper signals on cultural and behavioral trends. Sprinklr on May 28 acquired the assets of ViralMoment, an AI-powered social video intelligence and analytics company. The deal extends video, image and audio analysis to Sprinklr's Unified Customer Experience Management (Unified-CXM) platform. Social engagement has shifted toward short-form video on TikTok, Reels and YouTube, yet most listening and voice of the customer (VoC) programs remain text-centric, according to Sprinklr . The company said that gap leaves brands blind to customer signals embedded in visuals and audio.…