A CX Manager’s guide to proving ROI–fast. This is the second article in a series of Futurelab columns for consulting.de, focused on making the business case for Customer Experience (CX). In the first part (LINK) we talked about why CX Managers need to prove ROI at all(reminder: it is because ROI discussions are budgeting discussions).We also briefly talked about several approaches to the topic.In this article, we will tackle the first steps towards a pragmatic ROI modelling. “So, you are telling me if we do this,we will sell more?” The CFO asks:“How much more revenue will this generate?” Before you answer, the COO jumps in:“Can it free up headcount in support?” The sales add:“If we do it, will they buy more?” If CX worked like a magic wand, everyone would already live in Schlaraffenland. But it doesn’t. It is a layered topic influenced by multiples takeholders. And it takes time.This is why we are trying to chart a course to the land of plenty–for people who care only about keeping their own lawn tidy.…