CEOs want CMOs to focus more on business results

2026-04-28

CEOs view chief marketing officers more as execution leaders than strategic advisors, per Boathouse's annual CEO survey. The survey shows that while alignment and trust between CEOs and CMOs are good, CEOs want more measurable business results, especially in sales growth and AI integration. Boathouse's Sonia Chung says that CMOs need to connect their work more directly to revenue and long-term growth to meet CEOs' rising expectations.

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