CEOs want CMOs to focus more on business results

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Curated by <b>Smartbrief</b>. CEOs view chief marketing officers more as execution leaders than strategic advisors, per Boathouse's annual CEO survey. The survey shows that while alignment and trust between CEOs and CMOs are good, CEOs want more measurable business results, espec

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about 1 month ago

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CEOs want CMOs to focus more on business results