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How to avoid tone-deaf executive listening tours

MarTech·Annette Franz·3 days ago
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Most executive listening tours fail for one simple reason: They’re designed to collect feedback instead of uncovering the truth. Meetings get scheduled, leaders host town halls, surveys go out, themes get summarized, and nothing fundamentally changes. Employees and customers notice the gap between listening and action, and credibility erodes a little more each time. People aren’t questioning whether leadership is listening. They’re questioning whether leadership is willing to confront reality. A real listening tour isn’t a communications exercise, a morale campaign, or a marketing-led “we value your feedback” checkbox activity. It’s an operational intelligence system. Done well, it reveals where friction exists, where trust breaks down, where strategy disconnects from execution, and where employees and customers absorb the burden of organizational complexity. Most importantly, it reveals what leadership can’t see from dashboards, reports, or conference rooms.…

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