i gave away free brand audits for 2 weeks. here's what actually converted. not a growth hack. just a thing i tried because i was tired of cold emails going nowhere. the setup i built a brand visibility audit product. $99 on paddle. positioned at founders and small teams who want to know why they're invisible online despite doing "everything right." problem: no one buys audits cold. you can't prove value before they pay. it's a trust cliff. so i flipped it. for two weeks, i ran a free tier. someone fills out a short form -- company url, 3 goals, biggest frustration. i send back a 400-word loom + a 1-page pdf with 3 actual findings. no pitch at the end, just findings. what happened week 1: 11 free audits sent. 0 paid conversions. felt like charity. week 2: 14 free audits sent. 3 people replied asking about the paid version. 2 bought. by the end of the 2 weeks: 6 paid conversions from 25 free audits. 24% conversion rate.…