Jim answers questions from fellow Drillers (More questions with answers here , Work Overview here , Index of concepts here ) Topic Overview Hi again folks, Jim Novo here. Have you ever offered a $100 off coupon to a new retail customer? I have. And guess what? There was no response, even though the average order size across all customers was $38! So how is this kind of situation possible? Some products attract customers that are only interested in that product, and they are not going to buy again – period. Knowing this, the question for you: is this the kind of product you want to constantly feature / promote? Guess that depends on the Drillin’, eh? Let’s get to it … Creating Effective Retention Campaigns Q:   Hi Jim, Love your newsletters.  Do you have a tip jar I can use to donate to the cause? A:   Hmmm…maybe I ought to start one…nah.  It all works out in the end!…