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Adobe Doubles Down on Agentic AI at Summit 2026

CMSWire.com·Dom Nicastro·about 1 month ago
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Adobe unveiled CX Enterprise Coworker at Summit 2026 — its agentic AI platform for customer experience orchestration. The Gist Adobe bets on orchestration, not personalization. CX Enterprise Coworker signals a shift from campaign execution to continuous, agent-driven experience orchestration. Agentic AI exposes operating model gaps. Analysts say adoption isn’t blocked by tech — it’s stalled by outdated workflows that can’t support continuous engagement. Data maturity becomes the dividing line. Organizations without strong data foundations risk falling behind as AI-driven discovery reshapes how customers find and evaluate brands. LAS VEGAS — In a city built on the idea that the house always wins, Adobe is making its biggest bet yet on agentic AI — and this time, it's wagering that the future of customer experience belongs to brands that can orchestrate, not just personalize.…

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