In an exclusive CMSWire interview, Kustomer CEO Brad Birnbaum argues AI in CX has been measured by the wrong standard — and launches Architect to prove it. The Gist Unified CX platform. Kustomer Architect integrates data, workflows and human agents in one AI-native system. Business outcome focus. The platform emphasizes retention, loyalty, efficiency and revenue over support volume. CX team impact. Leaders gain tools tying agent actions to measurable outcomes across the customer lifecycle. Kustomer on May 21 announced Kustomer Architect, an expansion of its AI-native customer experience (CX) platform. According to company officials, the tool guides brands through AI transformation toward outcomes including customer satisfaction, retention, operational efficiency and revenue growth.…