Fragmented CX stacks made sense — until they didn't. A new report says enterprises are rethinking the architecture behind customer experience. The Gist Fragmented CX stacks are hitting operational limits. Enterprises are spending more time maintaining integrations and reconciling systems than acting on customer insight. Orchestration is replacing simple integration. Businesses increasingly need platforms that coordinate actions across marketing, commerce and service in real time. End-to-end platforms shift the CX conversation. The competitive advantage is moving from feature depth toward unified execution, shared data and journey continuity. Businesses have spent years assembling customer experience stacks that are made up of specialized tools for marketing, commerce, service and analytics. While these point solutions offer depth, they often operate in isolation, creating fragmented journeys and inconsistent customer interactions.…