AI doesn’t make bad marketing better. It makes bad marketing faster. Key Takeaways AI for content generation is now table stakes; today’s marketers need to use AI for better decision-making. Trust in marketing depends on transparency, governance, guardrails and set data processes.  The smartest AI strategy starts with what brands choose not to automate. DALLAS — Marketing’s trust problem is not a new one. AI didn’t create it, but it’s making it a lot harder to ignore. For years, marketers have optimized, targeted, retargeted, scored, segmented, personalized and occasionally annoyed people across every available channel. Then genAI arrived , and suddenly the industry had a new excuse to do more of it, faster. More ads. More automated journeys. More Hi [First Name] emails aiming for that “they really get me” intimacy. But is speed still the right goal? Like it or not, marketing has entered a new phase, one where AI-generated content is expected and AI-assisted decision systems are the new objective.…