This was a post I originally created for Kapost's Content Marketeer Blog . “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that  B2B buyers see their peers as the most trusted source of information  so you need to get these customer quotes but why does it have to be so difficult? Until you change your approach, this cycle will continue. You need to stop treating your customers like they are an ATM of testimonials that you can always bank on. You know that’s not sustainable. Let’s take the example of a farm. Farmers can’t just magically harvest their crops season after season. They need to plant the seeds correctly, nurture their crops, and practice proper crop rotation to avoid destroying the land.…