#SeoBook

The back story is probably too long to read, but one of the reasons I have not been blogging is some people in an organized crime group have been spending a lot of money to try to ruin my family.…

Fortune favors the bold. And, at least temporarily, it may favor the criminal. Related current cases: civil SEC case 25-cv-00946 and criminal case 3:22-cr-00352-K.

As part of the Timothy Barton cases civil SEC case 25-cv-00946 and criminal case 3:22-cr-00352-K a person named Saksya Bedoya was indicted on December 13, 2023. Saskya Bedoya is listed on Bloomberg as the Pres/Treasurer, Carnegie Development Inc.…

Racketeering crimes tend to seem like a series of bad lucks and misunderstandings to the people they are trying to destroy. In retrospect, under a sober "cui bono" analysis they connect in a way that is logical (though perhaps crazy sounding to a person…

Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more…

A Change to Nofollow Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint.…

The Wayback Machine has a cool new feature for looking at the historical changes of a web page. The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.…

Brand, Brand, Brand About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation…

Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL.…

The coronavirus issue is likely to linger for some time. GERMANY PUBLIC HEALTH AGENCY PRESIDENT SAYS OUR ASSUMPTION IS THAT IT WILL TAKE ABOUT TWO YEARS FOR THIS PANDEMIC TO RUN ITS COURSE— Quantitative Trading (@fiquant) March 17, 2020 Up to 70% of…

Changing User Intents Google's search quality rater document highlights how the intent of searches can change over time for a specific keyword. A generic search for [iPhone] is likely to be related to the most recent model.…

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis.…

Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of lines and…

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically.…

To Teach, One Must Learn One of the benefits of writing is it forces you to structure your thoughts. If you are doing something to pass a test rote memorization can work, but if you are trying to teach someone else and care it forces you to know with…

Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that…

Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational…

This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a…

Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues.…

Chasing New Markets My initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers.…