Upon the recently announced Google update I've seen some people Tweet things like if you are afraid of algorithm updates, you must be a crappy SEO if you are technically perfect in your SEO, updates will only help you I read those sorts of lines and cringe. Here's why... Fragility Different businesses, business models, and business structures have varying degrees of fragility. If your business is almost entirely based on serving clients then no matter what you do there is going to be a diverse range of outcomes for clients on any major update. Let's say 40% of your clients are utterly unaffected by an update & of those who saw any noticeable impact there was a 2:1 ratio in your favor, with twice as many clients improving as falling. Is that a good update? Does that work well for you? If you do nothing other than client services as your entire business model, then that update will likely suck for you even though the net client impact was positive. Why?…