Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were URLs: In many cases Google will now show breadcrumbs in the search results rather than showing the full URL. The layout no longer differentiates between HTTP and HTTPS. And the URLs shifted from an easily visible green color to a much easier to miss black. Favicons: All listings now show a favicon next to them. Ad labeling: ad labeling is in the same spot as favicons are for organic search results, but the ad labels are a black which sort of blends in to the URL line. Over time expect the black ad label to become a lighter color in a way that parallels how Google made ad background colors lighter over time . Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads.…