#NoBullshitCX Over the past few weeks, I have been talking about promoters: who they are, what drives them, and why not every recommendation works the same way.…
#NoBullshitCX Last week I talked about knowing who your promoters are and what triggers them to actually talk about you. The same lesson came up again when we worked with a major Japanese car brand – but with a whole new twist.We found three distinct…
#NoBullshitCX One of the key questions of CX is Would you recommend us?One of the key challenges of CX is moving from would to did. When we worked with the wealth management division of a German bank, we saw just how complex that leap can be.…
