The data for online shopping cart abandonment rates isn’t pretty. Even if you think it’s high, you might be surprised at how high. The latest stats put the global rate at slightly over 70%. For most ecommerce sites, this means only around 30% of your visitors are crossing the conversion finish line. Cart abandonment is less a traffic problem and more a trust and friction problem created at the point of checkout. From these figures, it’s easy to see the wasted potential. You spend months (if not longer) nurturing leads to site visitors willing to take the plunge. They’re at the edge of the diving board, about to jump. Then something makes them second-guess their almost-decision, and they turn around. Checkout is the final step, the moment of truth for online retailers. Either you’ve created a customer experience that ultimately makes visitors feel confident enough to proceed, or you haven’t.…