The 2025 MarTech Replacement Survey, which offers a look at the application marketing teams replaced in 2025 and why, found a level of stability never before seen in its history. For the past five years, the survey found marketing automation platforms (MAPs) were the most-replaced tool in the martech. But in 2025, the survey found SEO tools were the most replaced applications, but not for the reason you might expect. Yes, SEO is going through a tumultuous time, as LLMs and zero-click searches disrupt a sector built around keyword tracking and traditional search. But SEO tools were actually replaced at a slower rate in 2005 than they were in 2025. Download the MarTech Replacement Survey No registration required Martech replacements took a dramatic turn in 2025 with many of the most-replaced apps from previous years finding stability. Get all of the details in this free report. Download for free The number of SEO tools’ replacements rose in the previous years.…