Blog Security Why Customer Experience Is the New Battleground in Zero Trust Jim Black is a Senior Product Marketing Manager in Akamai's Enterprise Security Group. He has spent his entire career in technology, with roles in manufacturing, customer support, business development, product management, public relations, and marketing.  Among all the vendors evaluated, only Akamai has cracked the code on what customers actually want from their Zero Trust journey. The cybersecurity industry loves to talk about features, feeds, and speeds. Zero Trust vendors especially seem caught in an endless arms race of technical capabilities — who has the most integrations, the fastest deployment, the shiniest dashboard. \r\n But the Forrester Wave™: Zero Trust Platforms, Q3 2025 , tells a different story entirely. Among all the vendors evaluated, Akamai was recognized as a "Customer Favorite." \r\n \r\nThis isn't just a nice badge to put on our website or marketing materials.…