Lacoste steps into a new chapter with a refreshed visual identity unveiled in its latest global sports campaign, " Life is a Beautiful Sport ." The film campaign is a revival of the brand's first edition, unveiled in 2014. Directed by Fredrik Bond, the campaign serves as a tribute to Lacoste's tennis heritage, reframing sport as a lifestyle defined by movement, attitude, and effortless French elegance. Novak Djokovic makes a special appearance in the film while playing at Roland Garros in a special ode to the brand's 55-year partnership with the Grand Slam. Accompanying the film is a print campaign shot by Angelo Pennetta. The print campaign offers a glimpse of life on the streets of Paris in the context of sport, showcasing iconic Lacoste pieces such as the polo shirt, pleated skirt, Lenglen bag, and tracksuit. Lacoste revives its iconic 2014 "Life is a Beautiful Sport" print campaign shot by Angelo Pennetta.…