Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles, reduce support costs, and turn customers into credible advocates. This guide breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact. Table of Contents What is community marketing?…