As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind enough to share these  best practices via a webinar and I’ve summarized the items that I thought you may be interested in. Evolution of Webinars Webinars have changed over the years at VMware. Previously, webinars were controlled by product marketing. VMware have now integrated webinars with marketing as a whole and have included them across various campaigns. Marketing has also aligned the topics with sales goals. This tells me that VMware has worked on eliminating silos that exist within its own marketing organization as well as those that exist between marketing and sales.…