Last weekend my past self showed up in a dream holding a Stripe dashboard screenshot that said $47.23 in ad revenue and asked me, in the most accusatory tone possible, why I still hadn't shipped video creatives for the SaaS I launched in February. So this post is me, present-self, answering the questions he should have asked before he wasted 23 evenings. If you're a solo dev looking at the Facebook Ads tool landscape and wondering whether you really need to DM a TikTok creator at midnight — read on. This is also, incidentally, an AI Google Ads Generato r postmortem, because the same creatives ended up on both platforms. Q1: "Do I actually need a real human KOL for product ad videos?" Past me: yes, obviously, that's how everyone does it. Present me: no. You're a senior dev with 12 years on the stack, you've shipped worse hacks than this.…