Menu

Post image 1
Post image 2
Post image 3
1 / 3
0

One/Size Bets on the Middle East With 92-Door Sephora Rollout

WWD·Ritu Upadhyay·21 days ago
#wMjf7eJi
Reading 0:00
15s threshold

DUBAI — One/Size, the performance makeup brand founded by Patrick Starrr, is making its Middle East debut on Thursday with an exclusive launch across all 92 Sephora doors in the region and on the retailer’s e-commerce platform. The rollout brings the brand’s lineup of primers, setting sprays and setting powders to a market it has long courted from afar. “We’ve seen so much love from this community, and it’s such a beautiful moment for us to continue expanding globally,” Starrr told WWD. Related Articles Anchoring the launch is the On ‘Til Dawn Mattifying Waterproof Setting Spray, which the company says ranked as the top-selling makeup stock keeping unit at Sephora in the U.S. between October 2025 and March 2026, citing YipitData. The Ultimate Blurring Setting Powder and Oil Sucker Liquid Blotting Paper Spray are also part of the regional assortment.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More