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Treasure Data Pivots to Treasure AI With Agentic CX Play

CMSWire.com·Dom Nicastro·about 1 month ago
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The CDP vendor unveiled an AI-native platform and conversational workspace designed to automate enterprise marketing workflows. The Gist AI-native evolution . Treasure Data rebrands as Treasure AI with agentic CX platform. Conversational workspace . Treasure AI Studio lets marketing teams drive outcomes via chat. Brand impact . Enterprise marketers gain faster, more automated customer engagement and cost reduction potential. Goodbye, Treasure Data. Hello Treasure AI. The CDP provider rebranded, leaving the data ship for the AI ship on April 20, launching an agentic experience platform that positions the customer data platform vendor squarely in the AI automation race. This move likely puts it in direct competition with Salesforce Marketing Cloud and Adobe's data and marketing suites. The centerpiece is Treasure AI Studio, a conversational workspace available across web, mobile, desktop and command-line interfaces.…

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