Underpaid? 4 YOE handling full brand, social, marketing strategy & design across multiple units - comp advice needed. How much should I ask in this year's appraisal? Right now its 8.5 lacs Current pay: 8.5 Lacs Note: I will have somebody in my team to help with social content, but strategy, heavy designing, and working for multiple initiatives will still be part of my role, along with managing that person. I also expect the workload to increase in one way or another. I lead and handle end to end brand communication, owning *social media* strategy, content, copy, and design. Our primary focus is LinkedIn, we cross post, and sometimes create reels for Instagram. We have a new LinkedIn page for its initiatives, which is less active right now, around 3 to 4 posts per month, but the frequency will increase to a minimum of 2 to 3 posts per week. I am the *brand custodian* for the parent company and all its initiatives and units.…