Search behavior has changed dramatically, and teams need to learn answer engine optimization (AEO) best practices to keep up. While traditional search engines still dominate, people increasingly turn to AI tools like ChatGPT to answer their questions. Heck, with 79% of those who already use AI for search believing it offers a better experience, even Google has introduced AI overviews to stay competitive. As a marketer, that shift caused a bit of a professional identity crisis. Before 2024, I spent the better part of a decade focused on topping search engine result pages, and, frankly, I was great at it. This shift demands a new approach for digital marketers like me. But luckily, AEO wins build on a foundation I already know. This guide breaks down the most important AEO best practices marketing teams can’t ignore, offering a practical path to adapting content strategies for an AI-first search landscape. Looking to build an AEO strategy?…