Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard.  Why Claude is worth paying attention to Think about how your own customers are making decisions right now. They’re not just Googling anymore. Nearly half of consumers used AI to research purchases in 2025, and 64 percent plan to use it in 2026 , for everything from big investments to everyday buys. At the same time, the businesses they’re choosing between are catching on too.  AI adoption among small businesses tripled in just two years according to the JPMorganChase Institute .  What that means for your brand is that the conversation is happening across more places than ever. Your customers are using ChatGPT, Perplexity, Gemini, and now Claude, often for different reasons and in different contexts.…