Key Takeaways Kuyers shifted her women’s inner wear brand to focus on versatile professional pieces. In 2020, Adams took photos of Luxeire’s core products and experimented with online ads. The product was a hit, with celebrity buy-in, and set the stage for its ongoing success. “ I grew up in an era where you became a teacher or a nurse,” Gina Kuyers tells Entrepreneur . “I went on to become a psychologist for school systems, but there was no part of me that ever thought, Oh, I’m going to start a fashion company .”  Image Credit: Luxeire. Margot Adams, left, and Gina Kuyers, right. But Kuyers had always had a sartorial passion , and that didn’t go away as she and her husband raised their four children over the years. Kuyers enjoyed putting together sophisticated outfits on a regular basis, but between working and taking kids to soccer practice, her demands for comfort and function began to change.…