I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a target account. I stare and think about what I can say that will cut through the noise, disrupt the pattern and get him to respond. My go-to strategy for creating messaging is asking myself, “Would I take a second look at this and respond?” That’s been a good litmus test for me. I mean, if I wouldn’t take a second look, then obviously my prospect wouldn’t either. I try to think about what my competitors would write, look at their messaging and make sure mine is bolder, punchier, bigger and, of course, better. After 10 minutes of staring and five minutes of writing, I push the send button. Then crickets. This is the story too many of us go through. We use the best practices for messaging, pull the hottest frameworks for emails and punch up our copy only to get a cursed “unsubscribe” or nothing at all. We optimize for subject lines, messaging frameworks, CTA placement and volume.…